City Discount Mattress.com is a marketing team with a unique mixture of skills. We are able to increase your total sales by doing efficient advertising, correcting your product mixtures for your local retail customer, and increasing the total volume of showroom floor traffic.

   We specialize in retail mattress merchandising by combining traditional ad agency skills with expertise in the tools available from the Internet, community involvement programs, earned media opportunities, and a real, practical hands-on system. It’s not easy or quick, but we can help you battle the chain / franchise stores and increase your market share.

City Discount Mattress.com is known as a "quiet" marketing partner, because we aggressively avoid publicity about specifically what we do. What really matters is how we can increase your floor traffic and total sales revenue. If you have an experienced sales/support staff, but see stagnant gross sales because of a national/regional bedding chain’s effects in your MSA, we may be able to help. City Discount Mattress.com specializes in battling for the single store / low unit-number group owner, they are the small business bedding retailers. City Discount Mattress uses promotional tools that are uniquely effective in that environment.

  "Put-up or Shutup" Challenge:
The "industry expert" said: "If you are so smart, why don't you open your own mattress store".
OK, we accepted the challenge!   City Discount Mattress.com found two gentlemen, starting a new single store location, in early 2007. We reached an agreement to demonstrate our plans.
The store was 2700 sq/ft and did NOT inventory any S-brand or any "name" foam mattress.
For reasons we couldn't control, it had a less than ideal "address"/location and needed to generate showroom traffic from an ad budget supported ONLY by store cash-flow.
Sound familiar? We accepted the "Put-up or Shut-up" Challenge, taking the store "as is", growing it from $20k/month in sales to $65k/month in under 45 days. Ask us "How we did it".

  Update: "Put-up or Shut-up" Challenge II "The Sequel"
At the 2009 national convention, another "industry expert" said: "Anyone can have one success story. What are you doing now?" We respect the confidentiality of our clients, so we have accepted the challenge again, with someone willing to allow us to "talk" about the details and specifics of their situation. The new "challenge" is a single store location / individual owner, with a store located away from most major traffic arteries. Inventory will be quality beds, but again, no "S" brand or "name" products. The metropolitan area has 6 franchise operators, all the department stores, plus Tempur-pedic & Sleep Number stores in about 12 major mall locations. Our requirement is to grow sales with an advertising budget limited by store "cash-flow", while allowing the owner to retain a salary. We hope that the April 1, 2010 "start date" is not a predictor.

If this situation sounds familiar and you would like help with your "challenge", Contact us.